Ned Mahoney's Blog
Virtual reality (VR) may not be in every household in the country, but it's becoming more mainstream by the day. And contrary to popular belief, it's not just video game experts who want to get their hands on the latest technology. See how VR can inspire better offers from motivated buyers, leading to a bidding war that ends in your favor
The Case for VR Over Video
From drone shots to interior tours, there's no doubt that video has proved effective at showcasing the size of the home. However, VR has the edge because it helps people feel as though they're already living in the home. Instead of having to watch other people at Open Houses parade around, the buyers feel as though the home is already theirs.
VR can also streamline the sale process because buyers can get answers to their questions upfront. Videos have limitations when it comes to showing the scope and details of certain parts of the home, but VR gives buyers the true experience of being there.
Convenient & Memorable
Homebuyers are inundated with properties when they're on the hunt. Eventually, one house can start to blend in with the next. Instead of scrolling through countless photos online or attending their fifth Open House of the day, VR gives buyers time to inspect the home without having to leave the comfort of the agent's office.
Considering this technology is still not widely being used, buyers are virtually guaranteed to remember your home from the rest of the pack. Plus, if your home is attracting interest from outside the state (or even country), VR is the next best thing if they can't attend in-person. If out-of-state buyers are inspired to make the trip, it's almost certainly to make an offer.
More Than a Tour
VR technology for luxury homes can do much more than just give the home buyer a tour. Some programs allow the buyer to decorate rooms, allowing them to see how they're preferred color scheme and furniture placement would look.
VR can also show the details of the neighborhood, such as the ratings of the school systems, nearby shopping, etc. Finally, VR can help people calculate their future mortgage and property taxes, so they understand the financial side before making an offer.
This technology is still largely being used for luxury homes only, though it should be noted that the technology is becoming more widely available (and affordable) with every passing year. It's an effective and fun way to get people interested in your property.
Staging is a marketing tool, not an exercise in decorating for living comfort. Professional real estate stagers should be a member of your team when you want to sell your home quickly and for top dollar.
Even if you have a go-getter real estate agent and your home is in a great neighborhood, consider staging as a way to enhance value and prompt an acceptable offer in the least amount of time. Your stager will target the "right" buyer, based on price, features and demographics, to achieve results.
Planting a "Buy Idea"
Contrary to the popular notion of staging, it does not involve an effort to "sell," but rather encourages the buyer to envision living in a particular home. Savvy buyers will already have determined that a specific property is within their budget, that it has the right number of bedrooms and bathrooms, and that the location is a desirable option. Staging will reinforce the notion that the "good life" can become reality in that house.
Focusing on "Best" Features
A professional stager will not attempt to highlight every feature of the home. The purpose is to provide a prospective buyer with a memorable impression that distinguishes a particular property from all others. Your stager will discuss with you the best ways to create a lasting impression, but be prepared to remove overly personal accessories for the duration of the home's time on the market.
No home is perfect. Whether it's a matter of perception or personal preference, most houses have at least one space that can seem difficult. A professional stager might disguise a perceived fault, or may suggest a remedy. Common requests include repainting a room, clearing kitchen and bath clutter, or pulling weeds and placing pots full of colorful flowers near the front door to boost curb appeal.
Maximizing Existing Space
Your stager might want to remove or rearrange furniture, or ask you to pack up and store out-of-season clothing, books, sports equipment and toys. Understand that once the home sells, you will have to begin packing anyway, and spacious interiors are a selling tool. Let prospective buyers get a sense of possibilities as they walk through your home!
Assuming that your home is clean, well-maintained and reasonably priced, professional staging is the best way to provoke the emotional reaction that will prompt a prospective buyer to submit an offer. Staged homes typically sell faster and at higher prices than comparable unstaged property. The higher selling price will undoubtedly pay the fee!
A home showing can make or break your chances of selling your house. Therefore, you'll want to do everything possible to ensure that each home showing is a success.
Ultimately, there are several best practices for home showings that every home seller needs to know, and these practices include:
1. Clean and Declutter Your House
A tidy home is sure to garner homebuyers' attention. Comparatively, a messy house is unlikely to do you any favors in a competitive real estate market.
Allocate the necessary time and resources to clean your house. Mop the floors, wipe down the walls and perform assorted home interior cleaning. Also, don't forget to mow the front lawn, trim the hedges and ensure your house's exterior looks great.
In addition, eliminate clutter from your home as soon as possible. By doing so, you can show off the true size of your living space to potential buyers.
2. Remove Personal Belongings from Your Home
Although you may have many personal photographs and other treasured mementos scattered throughout your house, you should put these items away before a home showing. That way, you can make it easy for homebuyers to envision what life might be like if they purchase your house.
When it comes to personal belongings, it sometimes can be tough to hide these items. However, if you store your personal belongings properly, you can guarantee these items will maintain their quality and appearance until you sell your house.
Pack up any treasured belongings carefully. Then, you can put these items in a storage unit for safe keeping. Or, if a family member or friend has storage space to spare, you can always ask a loved one to store your personal belongings temporarily.
3. Consult with a Real Estate Agent
If you're unsure about how to host a successful home showing, you're not alone. Thankfully, real estate agents are available in cities and towns nationwide, and these housing market professionals know what it takes to transform an ordinary home showing into an unforgettable experience.
A real estate agent can offer expert recommendations to help you get your house show-ready. In fact, a real estate agent can put you in touch with the best home cleaning companies in your area. He or she also is unafraid to be honest and will share any home interior or exterior concerns with you.
Furthermore, a real estate agent will teach you about the real estate market. He or she can educate you about the differences between a buyer's and seller's market, respond to your home selling concerns and questions and much more. Thus, if you work with a real estate agent, you should have no trouble making informed decisions throughout the home selling journey.
Take the guesswork out of prepping your house for a showing – use the aforementioned best practices, and you can improve the look and feel of your house in no time at all.
If you want to achieve the best-possible results during the home selling journey, you should be open to negotiating with a homebuyer. Because if you communicate with a property buyer, you may increase your chances of enjoying a quick, successful home selling experience.
There is no need to stress about a home negotiation. Now, let's take a look at three tips to help you handle a negotiation with a homebuyer.
1. Consider the Buyer's Perspective
Both a home seller and homebuyer share a common goal: to reach an agreement on a house sale. If you analyze both sides of a home negotiation, you may be better equipped than ever before to come to terms with a buyer.
Ultimately, it may be beneficial to make small sacrifices to ensure you and a buyer can find common ground during a negotiation. If you are willing to work with a buyer, you may find that a buyer will work with you too. And as a result, you and a buyer could reach an agreement that satisfies the needs of both parties.
2. Evaluate Your Options
A home negotiation can be stressful, but there is no need to let stress get the best of you. Instead, you should try to stay calm and consider your options as you navigate a negotiation. That way, you can make informed home selling decisions.
Oftentimes, it is helpful to review housing market data as you negotiate with a homebuyer. Information about the prices of recently sold houses in your area that are similar to your own, for example, may help you explain why you want a certain price for your residence.
You also should be unafraid to walk away from a home negotiation. If you feel you cannot find common ground with a buyer, you can continue to promote your residence to prospective buyers until you receive an offer to purchase that matches your expectations.
3. Work with a Real Estate Agent
There is no need to enter a home negotiation on your own. Lucky for you, real estate agents are available in cities and towns nationwide, and these housing market professionals can negotiate with a buyer on your behalf.
During a home negotiation, a real estate agent will do whatever it takes to help you achieve the optimal results. He or she will keep you up to date throughout a home negotiation. Plus, a real estate agent is happy to provide recommendations about whether to accept, reject or counter a buyer's offer to purchase your house.
Let's not forget about the assistance a real estate agent provides after you accept an offer to purchase, either. At this point, a real estate agent will help you prepare for a home closing. He or she will respond to any of your home closing concerns or questions as well.
Be ready to negotiate with a homebuyer – use the aforementioned tips, and you can prepare for a home negotiation and boost the likelihood of getting the best price for your residence.
In a seller’s market, you shouldn’t have a home that’s simply sitting there. If a home isn’t selling and the market is hot, something must be wrong. There are many different reasons that your home isn’t selling. Below, you’ll discover some of those issues and what you can due to remedy the problems.
You Need To Adjust Your Expectations
Many people put their homes on the market expecting high results. While it’s good to have confidence, it can be detrimental to your home sale. Great expectations can lead to an overpriced home, a lack in marketing efforts, or lowering the price of the home too late. All of these situations can be detrimental to your home sale. Research and hiring a realtor to help you with the sale can keep you organized and assist ou in staying on top of the market.
You Don’t Understand Home Values
If you’re selling your home on your own, you may not have priced the property correctly especially if you have no professional experience. This is where a realtor comes in. A real estate agent can do the professional market research that finds the sweet spot for a price on a home for sale. Knowing that price is one of the best ways to sell your home fast. Without a well-valued home, it could sit idle in a good market.
Your Home Is Neglected
If you have been neglecting various projects around your home, you could find that it’s more difficult to sell your home. Buyers want the best house for the lowest possible price. Homes that have been properly maintained with the right HVAC maintenance, yard upkeep, and regular appliance services are more likely to be scooped up fast by buyers.
Before your home even goes on the market, you should do any tasks around the house that you have been neglecting. The investment of both time and money will be worth it for you in the long term when you go to sell your home.
The Photos Aren’t Professional
The marketing efforts used to sell a home are very important. On the top of this list is the photos that represent the house. Most home buyers begin their search online. This means the first impression that they get of your home is from pictures. If these are not well done, it could be very detrimental to your home sale.
For good photos, be sure that you get rid of all the clutter from your space before the pictures are taken. It’s really best to hire a professional to deal with his aspect of home marketing. If you must take the photos on your own, using a better camera than that a cell phone provides can really be a step up in the picture taking process.